Privacy Policy

1. Introduction

Marketplanto, operated by IDE Host (OPC) Pvt Ltd, is a leading provider of cloud-based marketing solutions. Our platform empowers businesses of all sizes to effectively plan, manage, and execute their marketing strategies. We understand the importance of privacy and are committed to protecting the personal information of our users. This comprehensive privacy policy outlines our practices regarding the collection, use, disclosure, and security of your data when you use our services.
This policy applies to all users of Marketplanto, including visitors to our website, registered users, and individuals who interact with our services. By accessing or using Marketplanto, you consent to the practices described in this policy.

2. Information We Collect

In Short: We collect personal information you provide, data automatically collected about your usage, and information from cookies and tracking technologies.

We collect various types of information to provide and improve our services. This information falls into the following categories:

2.1 Personal Information

In Short: This includes information you provide directly, like your name, email, company details, and payment information.

We collect personal information that you voluntarily provide to us when you:

• Create an account: This includes your name, email address, password, and company information.
• Make a purchase: We collect payment information, such as credit card details, to process transactions.
• Contact us: When you contact our support team or submit inquiries, we collect your name, email address, and any other information you provide in your communication.
• Participate in surveys or promotions: We may collect personal information when you participate in surveys, contests, or other promotional activities.
• Verify your identity: We may collect additional information to verify your identity, such as government-issued identification, if necessary.

2.2 Automatically Collected Information

In Short: We automatically gather data about your interactions with our platform, such as your IP address, device information, and browsing activity.

When you use Marketplanto, we automatically collect certain information about your interaction with the platform, including:

• Log data: This includes your IP address, browser type, operating system, access times, pages viewed, and referring website addresses.
• Device information: We collect information about the device you use to access Marketplanto, such as the device type, model, operating system, and unique device identifiers.
• Usage data: We track your activities on the platform, such as the features you use, the content you access, and the actions you take.
• Location data: We may collect information about your location based on your IP address or device settings, if you have enabled location services.

2.3 Cookies and Tracking Technologies

In Short: We use cookies and similar technologies to enhance your experience, analyze usage patterns, and personalize content.

Marketplanto uses cookies and other tracking technologies to improve your experience, analyze usage patterns, and personalize content. These technologies may include:

• Cookies: Small text files stored on your device that allow us to recognize your browser and remember certain information.
• Web beacons: Tiny graphic images embedded in web pages or emails that allow us to track activity.
• Local storage: Data stored on your device that allows us to remember your preferences and settings.

We use these technologies for various purposes, including:

• Authentication: To verify your identity and keep you logged in.
• Personalization: To customize your experience and provide relevant content.
• Analytics: To analyze usage patterns and improve our services.
• Advertising: To deliver targeted advertisements based on your interests.

You can manage your cookie preferences through your browser settings. However, disabling cookies may affect the functionality of our platform.

3. How We Use Your Information

In Short: We use your information to deliver services, personalize your experience, communicate with you, for marketing, and to ensure compliance with laws.

We use the information we collect for various purposes, including:

3.1 Cookies and Tracking Technologies

• To provide and maintain our services: We use your information to operate Marketplanto, deliver the services you request, and fulfill our contractual obligations.
• To process transactions: We use your payment information to process your purchases and subscriptions.
• To manage your account: We use your account information to manage your profile, settings, and preferences.
• To provide customer support: We use your contact information to respond to your inquiries and provide technical assistance.

3.2 Personalization

• To enhance your experience: We use your information to personalize your experience on Marketplanto, such as by recommending relevant content and features.
• To tailor our communications: We use your information to personalize our communications with you, such as by sending you targeted emails and notifications.

3.3 Communication

• To send you important updates: We use your contact information to send you important updates about your account, our services, and this privacy policy.
• To respond to your inquiries: We use your contact information to respond to your questions and requests.
• To provide customer support: We use your contact information to provide technical assistance and resolve issues.

3.4 Marketing and Advertising

• To send you promotional materials: We may use your contact information to send you promotional emails about new features, products, or services.
• To display targeted advertisements: We may use your information to display targeted advertisements on our platform or third-party websites.
• To conduct market research: We may use your information to conduct market research and analyze trends.

3.5 Compliance

• To comply with legal obligations: We use your information to comply with applicable laws and regulations.
• To prevent fraud and abuse: We use your information to detect and prevent fraudulent activities and misuse of our services.
• To enforce our terms of service: We use your information to enforce our terms of service and protect our rights and interests.

4. Data Sharing and Disclosure

In Short: We may share your data with service providers, in case of business transfers, or when required by law. We do not sell your personal information.

We may disclose your information to third parties under the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business and providing our services. These providers may include:

• Payment processors: To process transactions and prevent fraud.
• Cloud storage providers: To store and manage our data.
• Email marketing providers: To send emails and newsletters.
• Analytics providers: To analyze usage patterns and improve our services.
• Customer support providers: To provide technical assistance and resolve issues.

We have contracts with these providers that require them to protect your information and only use it for the purposes we specify.

4.2 Business Transfers

We may disclose your information in connection with a business transfer, such as a merger, acquisition, or sale of assets. In such cases, we will take steps to ensure that your information is protected in accordance with this privacy policy.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users of our services or the public
• Protect against legal liability 

5. Data Storage and Security

In Short: We implement appropriate security measures to protect your data and retain it only as long as necessary.

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Data encryption: We use encryption to protect your data in transit and at rest.
• Access controls: We restrict access to your information to authorized personnel only.
• Security audits: We conduct regular security audits to identify and address vulnerabilities.
• Employee training: We train our employees on data security best practices.

We retain your information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

6. Your Rights and Choices

In Short: You have rights regarding your data, including access, correction, deletion, and opting out of marketing communications.

You have the following rights regarding your personal information:

• Access: You can request access to your personal information that we hold.
• Correction: You can request correction of any inaccurate or incomplete personal information.
• Deletion: You can request deletion of your personal information, subject to certain exceptions.
• Opt-out: You can opt-out of receiving marketing communications from us.

To exercise your rights, please contact us using the contact details provided in the “Contact Us” section below.

7. Third-Party Links

In Short: Our platform may contain links to external websites. We are not responsible for their privacy practices and encourage you to review their policies.

Marketplanto may contain links to third-party websites that are not operated or controlled by us. We are not responsible for the privacy practices or content of these websites. We encourage you to review the privacy policies of any third-party websites you visit.

8. International Data Transfers

In Short: We may transfer your data to other countries, including countries with different data protection laws. We take steps to ensure adequate protection of your data in these situations.

As a global company, we may transfer your personal information to countries outside your country of residence, including countries that may have different data protection laws. We will take appropriate steps to ensure that your personal information is protected in accordance with this privacy policy and applicable data protection laws. These steps may include:

• Standard contractual clauses: We may use standard contractual clauses approved by the European Commission to ensure adequate protection of your data when transferred to countries outside the EEA.
• Binding corporate rules: We may implement binding corporate rules to govern the transfer of personal data within our organization.
• Other safeguards: We may rely on other safeguards, such as certifications or approved codes of conduct, to ensure adequate protection of your data.

9. Data Retention

In Short: We retain your data for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. This may include retaining your data for the following purposes:

• Providing and improving our services: We retain your data to operate Marketplanto, deliver the services you request, and improve our platform.
• Complying with legal obligations: We retain your data to comply with applicable laws and regulations, such as tax laws or record-keeping requirements.
• Resolving disputes: We may retain your data to resolve disputes, enforce our agreements, and protect our legal rights.

When we no longer need your personal information for the purposes outlined in this policy, we will securely delete or anonymize it.

10. Regional-Specific Privacy Rights

In Short: We comply with various regional privacy laws, including the CCPA, GDPR, COPPA, APEC framework, PIPEDA, and others.

We are committed to complying with applicable data protection laws in the regions where we operate. This includes the following:

10.1 California Consumer Privacy Act (CCPA/CPRA) Compliance

In Short: California residents have specific rights regarding their personal information, including the right to know, access, delete, and opt-out of the sale of their data.

If you are a California resident, you have the following rights under the CCPA:

• Right to know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of the information, the purposes for collecting it, and the categories of third parties with whom we share it.
• Right to access: You have the right to request a copy of your personal information.
• Right to delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to opt-out of sale: You have the right to opt-out of the sale of your personal information. We do not currently sell your personal information, but if we do so in the future, we will provide a clear way for you to opt-out.
• Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

10.2 General Data Protection Regulation (GDPR) Compliance

In Short: We comply with the GDPR, which provides data protection rights to individuals in the European Economic Area (EEA).

If you are located in the EEA, you have the following rights under the GDPR:

• Right to access: You have the right to access your personal information and obtain a copy of it.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal information.
• Right to erasure: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to restriction of processing: You have the right to request restriction of processing of your personal information in certain circumstances.
• Right to data portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Right to object: You have the right to object to the processing of your personal information in certain circumstances.

10.3 Children’s Online Privacy Protection Act (COPPA) Compliance

In Short: We do not knowingly collect personal information from children under the age of 13.

Marketplanto is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the contact details provided in the “Contact Us” section below.

10.4 Asia-Pacific Economic Cooperation (APEC) Compliance

In Short: We adhere to the APEC Cross-Border Privacy Rules (CBPR) system, which provides a framework for protecting personal information transferred between APEC economies.

We comply with the APEC CBPR system, which promotes data protection and facilitates cross-border data transfers among APEC economies. This framework includes principles such as accountability, notice, choice, and access.

10.4.1 Australia (Privacy Act)

In Short: We comply with the Australian Privacy Act 1988, which regulates the handling of personal information by Australian government agencies and some private sector organizations.

We comply with the Australian Privacy Act 1988, which includes Australian Privacy Principles (APPs) that govern the collection, use, disclosure, and security of personal information.

10.4.2 Singapore (PDPA)

In Short: We comply with the Singapore Personal Data Protection Act 2012 (PDPA), which establishes a framework for the protection of personal data in Singapore.

We comply with the PDPA, which includes principles such as consent, purpose limitation, and notification obligations.

10.4.3 Japan (APPI)

In Short: We comply with the Japanese Act on the Protection of Personal Information (APPI), which governs the handling of personal information by businesses in Japan.

We comply with the APPI, which includes requirements for obtaining consent, providing notice, and implementing security measures.

10.5 Personal Information Protection and Electronic Documents Act (PIPEDA) Compliance

In Short: We comply with PIPEDA, which governs the collection, use, and disclosure of personal information in the course of commercial activities in Canada.

We comply with PIPEDA, which includes principles such as accountability, identifying purposes, consent, limiting collection, limiting use, disclosure, and retention, accuracy, safeguards, openness, individual access, and challenging compliance.

10.6 Australia’s Privacy Act and New Zealand’s Privacy Act Compliance

In Short: We comply with the privacy laws of Australia and New Zealand, which provide similar protections for personal information.

We comply with both Australia’s Privacy Act 1988 and New Zealand’s Privacy Act 2020, which share similar principles for the responsible handling of personal information.

10.7 Other US State Privacy Laws

In Short: We comply with other relevant US state privacy laws, such as those in Colorado, Connecticut, Utah, and Virginia.

We are committed to complying with all applicable US state privacy laws, including those that provide specific data protection rights to residents of those states.

10.8 APAC Regulations

In Short: We comply with various data protection laws in the Asia-Pacific region, including those in India, Hong Kong, and South Korea.

We comply with relevant data protection laws in the Asia-Pacific region, including India’s Information Technology Act 2000, Hong Kong’s Personal Data (Privacy) Ordinance, and South Korea’s Personal Information Protection Act.

10.9 General Policies for Transparency and Trust

In Short: We are committed to transparency and building trust with our users by providing clear information about our privacy practices and giving users control over their data.

We strive to be transparent about our data practices and provide you with clear and accessible information about how we collect, use, and share your personal information. We also provide you with choices and controls over your data, such as the ability to access, correct, or delete your information.

11. Global Privacy Compliance Measures

In Short: We implement various measures to ensure global privacy compliance, including data protection measures, vendor management, and incident response protocols.

We take a comprehensive approach to global privacy compliance, including the following measures:

11.1 Data Protection Measures

• Data encryption: We use encryption to protect your data in transit and at rest, ensuring that it remains confidential and secure.
• Access controls: We implement strict access controls to restrict access to your personal information to authorized personnel only.
• Regular security audits: We conduct regular security audits to identify and address any potential vulnerabilities in our systems and processes.
• Employee training: We provide ongoing training to our employees on data protection and privacy best practices.

11.2 Vendor Management

• Due diligence: We conduct due diligence on all third-party vendors who process your personal information to ensure that they have adequate data protection measures in place.
• Contractual requirements: We require our vendors to enter into data processing agreements that include strict confidentiality and security obligations.
• Regular monitoring: We regularly monitor our vendors’ compliance with data protection laws and our own requirements.

11.3 Incident Response

• Incident reporting: We have robust incident reporting procedures in place to promptly identify and respond to any data breaches or security incidents.
• Notification: We will notify you of any data breach that is likely to pose a significant risk to your rights and freedoms.
• Cooperation with authorities: We will cooperate with relevant authorities in the event of a data breach.

12. Governing Law

This privacy policy is governed by the laws of India. Any disputes arising from or related to this privacy policy shall be resolved exclusively in the courts located in Bengaluru, Karnataka, India.

13. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, applicable laws, or technology. We will notify you of any material changes to this policy by posting a notice on our website, sending you an email, or other appropriate means.

Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please contact us at: ptc@marketplanto.com